People Corporation
We partnered with People Corporation to promote their new Foreign Workers Canada Health Plan.
Cultivating change in agriculture.
Attracting and retaining a highly skilled workforce is a challenge for many employers.
Unfortunately, Canada’s agricultural industry continues to experience a growing number of labour shortages.
In response to this, the Government of Canada encouraged many agricultural employers to look beyond domestic borders, opening the flood gates for the employment of an international workforce.
Helping international workers feel safe and protected.
With an influx of a growing international workforce, People Corporation created the Foreign Workers Canada Health Plan.
It’s a comprehensive insurance program that provides life insurance and accidental injuries or death, income replacement, supplementary health coverage including hospital services, prescription drugs, paramedical services, and emergency dental services.
For foreign workers, there are a number of high-quality, reasonably priced health care options.
Strategy
We took a multifaceted approach to address our client's marketing needs for growth and brand awareness.
A website to support employers and foreign workers.
Offered a wide range of articles and guides on topics such as coverage, best practices, and navigating health coverage use.
A website is often the very first time a potential customer is coming across your product or service.
We created a stunning website that would serve as the focal point for a Canadian employer looking to learn more about the Foreign Workers Canada Health Plan.
A Value Proposition Video builds the bridge.
Connecting the food on our plates to the people that work tirelessly behind the scenes to make everything happen.
H&A Mastronardi Farms is a greenhouse located in Kingsville, Ontario and is one of the many farms nationwide that employ foreign workers. From tending and harvesting crops to packaging and delivery, the foreign workers play an integral role in every aspect of the greenhouse’s operation.
The Foreign Workers Canada Health Plan is not just a nice to have but instead is a necessity for every foreign worker.
Customer Success Stories improve the foundation.
There is no better way to learn about a service or product than to hear from the people it serves.
We captured the personality, motivations, and praise of a foreign worker who depends on the Foreign Worker’s Canada Health Plan every day.
This testimonial represents a growing international workforce here in Canada that feels safe and secure while at work, thanks to the coverage the Foreign Workers Canada Health Plan provides.
Animated Explainers remove the complexity.
We outlined the comprehensive benefits package offered to foreign workers.
There’s more than one way to convey information and animated explainers are an effective way to simplify knowledge transfer.
With foreign workers coming from around the globe, we created multiple versions in different languages.
This ensured all workers, no matter their background, could understand the information being conveyed.
Achieving Remarkable Results.
A True Growth Story
People Corporation’s worker and farm plan enrolment increased significantly after implementing our approach between 2021 and 2024.
1,800 workers to 9,077 workers.
New Plan Members
Plan Member Growth
Let's unlock the possibilities for your business.
Schedule a free discovery call so we can learn more about your business.
No pressure; just a commitment to your brand.