5 Undeniable Benefits of Using Video Marketing to Grow Your Business

3 min read

Video marketing isn’t just a buzzword—it’s a game-changer that business owners and entrepreneurs can’t overlook. From boosting brand awareness to driving business growth, the perks are unmatched. With that said, here are five advantages of adding video marketing to your growth strategy in 2024.

1. Boosts Brand Awareness

Video content is naturally engaging and super shareable, making it a go to medium for growing your brand awareness.

When you craft compelling videos, your audience is more likely to share them, dramatically increasing your brand’s reach. In fact, a HubSpot survey found that 92% of marketers say video is a crucial part of their strategy, with 81% crediting video marketing for increased sales.

Tips for Effective Brand Awareness Through Video

Take a Storytelling Approach: Authenticity hits home with viewers and the best way to be authentic is to become a storyteller. Share your origins story, why you do what you do, who you help, etc. People become invested in a great story so there is no better way to draw eyes to your videos.

Here are a few brand videos that do a great job of utilize a storytelling approach:
  1. Volvo – A Million More
  2.  The Humane Society  
  3.  The Yakult Girl
  4. Teamwork.com – Meet the Client

Have a Consistent Brand Identity: Keep your brand’s logo, colours, and messaging consistent across all videos and try to develop a video style that becomes identifiable with your brand.

A perfect examples of a brand that has a consistent brand identity is Mid Day Squares. Check out their TikTok here. Each piece of content they create has an identifiable style/theme, consistent fonts and graphics, and a solid storytelling structure.
 

Know Your Target Audience: If you have no idea who your target audience is there is no point in creating video content. Who are you trying to attract, and what do they want? How can you create videos that they will instantly be invested in and watch?

Need help With Your brand identity and figuring out who your target audience is?

2. Enhances Customer Trust and Loyalty

Video lets you connect with your audience on a personal level, building trust and loyalty. When customers see the faces behind your brand, hear your story, and the people you have helped, they’re more likely to form a bond with your business.
 
How can you build trust through video?

Customer Success Stories: Highlight real customers as they share their positive experiences with your product or service, turning their testimonials into engaging stories. Let these captivating narratives help others envision themselves benefiting from what you offer.

 
Here is an example of a high converting customer success story from Spotify.

Educational Content: One of the best ways to build trust is to provide free value through educational content. Guides, how to’s, tips and tricks, Q&A’s, all help you and your business build authority in the eyes of your customers.

 
Alex Hormozi is a great example of someone who provides a ton of free value through his content and is seen as the go too for business growth advice.

3. Improves SEO and Website Traffic

Search engines love video content! By adding videos to your website and social media platforms, you can significantly boost your search engine rankings. Higher rankings lead to increased organic traffic, translating into more leads and sales for your business. Video also plays a role in lowering retention rates, meaning more visitors stay on your website longer!
 
SEO Tips for Video Marketing:
  • Optimize Titles and Descriptions: Use relevant keywords in your video titles and descriptions to improve search visibility.
  • Engage Viewers: Create content that keeps viewers on your page longer, signalling to search engines that your content is valuable.
  • Transcripts and Closed Captions: Adding transcripts and captions can boost your SEO and make your content accessible to a broader audience.

4. Increases Engagement and Conversion Rates

Strategies for Higher Engagement and Conversions:
  1. Tap into the emotion you are selling
  2. Discover the emotions around the issues your audience faces
  3. Empathize, show that you understand them
  4. Highlight the emotions felt when these issues are solved
 
Stop trying to sell before you make a connection. Connect so your products or services sell themselves.

5. Cost-Effective and High ROI

Think video marketing is too pricey? Think again! Creating high-quality videos is more accessible and affordable than ever. The return on investment (ROI) for video marketing is also impressive. According to Wyzowl, 89% of video marketers report a positive ROI from their video campaigns.
 
Tips for Cost-Effective Video Marketing:
  • DIY Approach: Use your smartphone and free editing software to create professional-looking videos without breaking the bank.
  • User-Generated Content: Encourage your customers to create and share their own videos featuring your products.
  • Repurpose Content: Transform existing content into video format to save time and resources.